Store Check-In for Wine Clubs & Tasting Rooms

Elevate your wine club experience with sophisticated member check-ins, exclusive release access, and seamless tasting room operations.

Why Wineries Choose Store Check-In

The Challenge

• Member Recognition - Hard to identify wine club members during tastings
• Exclusive Access - Limited releases need restricted access for members only
• Tasting Room Sales - Visitors can’t see your full wine portfolio
• Member Retention - Difficulty tracking member engagement and preferences

The Solution

Store Check-In creates VIP experiences for wine club members while giving all visitors access to your complete wine portfolio and exclusive purchasing opportunities.

Real-World Scenario: Wine Club Member Experience

The Situation: Wine club member David visits Sunset Valley Winery on a Saturday afternoon with friends.

Without Store Check-In:

• Staff doesn’t recognize David as a club member
• David pays full price for tasting instead of member discount
• Friends can’t see library wines or member-exclusive bottles
• David forgets to pick up his quarterly allocation

With Store Check-In:

1. Member Check-In: David scans member QR code at entrance
2. VIP Recognition: Staff sees “David - Platinum Member, Prefers Cabernet, Quarterly Pickup Ready”
3. Exclusive Access: Kiosk shows member-only limited releases not visible to non-members
4. Friend Upselling: Friends explore full wine catalog on kiosk while David tastes
5. Allocation Reminder: Staff offers David his quarterly wine pickup
6. Group Purchase: Friends order cases for delivery using kiosk QR checkout

Result: Enhanced member experience, increased sales, and new customer acquisition.

Recommended Setup for Wine Clubs

Phase 1: Member Check-In System

QR Code Strategy:

• Member Entrance: “Wine Club Member Check-In” (shows exclusive content)
• General Entrance: “Wine Lover Check-In” (general catalog access)
• Tasting Bar: “Explore Our Full Collection”
• Private Tasting Room: “VIP Experience Portal”

Member Tags Configuration:

Membership Tiers:
- WINE_CLUB_BRONZE
- WINE_CLUB_SILVER  
- WINE_CLUB_PLATINUM
- WINE_CLUB_FOUNDER

Preferences:
- PREFERS_REDS
- PREFERS_WHITES
- PREFERS_SPARKLING
- LIBRARY_COLLECTOR
- CASE_BUYER

Phase 2: Tiered Kiosk Experience

Member-Only Tab Structure:

1. 🏆 Member Exclusives - Limited releases, library wines
2. 📦 Your Allocation - Personalized quarterly selections
3. 💎 Founder’s Collection - Ultra-premium, founder-only access
4. 🎁 Member Gifts - Special pricing on gift wines
5. 📅 Private Events - Exclusive event bookings

General Visitor Tab Structure:

1. 🍷 Current Releases - Available wines for purchase
2. 🏠 Tasting Room Selection - Wines available for tasting
3. 📦 Wine Clubs - Membership sign-up options
4. 🎁 Gifts & Accessories - Wine accessories, gift sets
5. 📚 Wine Education - Tasting notes, vineyard information

Phase 3: Exclusive Access Management

Member-Tier Product Visibility:

• Bronze Members: 10% discount, early access to new releases
• Silver Members: 15% discount, library wine access, exclusive tastings
• Platinum Members: 20% discount, first access to limited releases, VIP events
• Founder Members: 25% discount, barrel selections, private vineyard access

Limited Release Management:

• Configure products visible only to specific member tiers
• Set quantity limits per member (e.g., 2 bottles max per Platinum member)
• Enable wait-list functionality for sold-out exclusive wines

Implementation Timeline

Week 1: Member Database Integration

• Import existing wine club members into Shopify
• Set up customer tags for membership tiers
• Create member-only product collections
• Design and print member check-in QR codes

Week 2: Kiosk Configuration

• Set up tiered product visibility
• Configure member-exclusive collections
• Test member authentication flow
• Train tasting room staff on member recognition

Week 3: Limited Release Setup

• Create exclusive product collections
• Set up inventory limits for limited releases
• Configure member pricing tiers
• Test complete member purchase journey

Week 4: Launch & VIP Experience

• Soft launch with select members
• Gather feedback on exclusive access
• Adjust member benefits and pricing
• Full launch with member communication

Success Metrics for Wine Clubs

Member Engagement

• Member Check-in Rate: Target 70% of visiting members checking in
• Exclusive Purchase Rate: 40% of members purchase exclusive items
• Kiosk Engagement: 60% of members explore kiosk during visits

Revenue Impact

• Member Lifetime Value: 25-40% increase through enhanced experience
• Exclusive Sales: 15-20% of total revenue from member-only products
• New Member Acquisition: 20% increase in club sign-ups

Operational Efficiency

• Member Recognition: Staff identify 90% of members automatically
• Allocation Management: Reduced missed pickups by 50%
• Inventory Turnover: Improved sales velocity on limited releases

Advanced Wine Club Features

Allocation Management

Quarterly Pickup Workflow:

1. Member checks in at tasting room
2. Kiosk shows “Your Allocation Ready for Pickup”
3. Staff retrieves pre-packed allocation
4. Member can add library wines or gifts
5. Single transaction for allocation + additional purchases

Vintage and Library Access

Library Wine Showcase:

• Display vertical collections by vintage
• Show tasting notes and aging potential
• Enable pre-orders for future releases
• Offer cellar management services

Event Integration

Private Event Bookings:

• Member-exclusive events visible on kiosk
• Instant RSVP and payment processing
• Automatic calendar integration
• Event-specific wine pre-orders

Wine-Specific Product Configuration

Wine Variants Setup

• Vintage: 2019, 2020, 2021, etc.
• Format: 750ml, 1.5L Magnum, 3L Double Magnum
• Case Options: Single bottle, 6-pack, 12-pack
• Member Pricing: Automatic tier-based discounts

Shipping Considerations

• Local Pickup: Free for members, scheduled pickup
• Regional Delivery: Wine club delivery routes
• National Shipping: Compliance with wine shipping laws
• International: Available markets for wine export

Compliance and Legal Considerations

Age Verification

• Visual age verification prompts on kiosk
• Staff training on ID checking requirements
• Automated compliance logging

Shipping Restrictions

• Automatic detection of shipping-restricted states
• Alternative pickup options for restricted areas
• Clear compliance messaging to customers

Allocation Limits

• Per-member purchase limits on limited releases
• Fair distribution algorithms for rare wines
• Member priority queuing for sold-out items

Getting Started

Transform your wine club experience today:

1. Install Store Check-In - Add to your Shopify store
2. Member Database Setup - Import your wine club members
3. Exclusive Collections - Configure member-tier access

Questions about wine-specific features? Email us at support@storecheckin.com - we have extensive experience with wine clubs and can help with compliance questions.